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Marketing Apartments in 2020

Maximize your return on investment. Increase Traffic, Sales and your Opportunities

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VARIA Property Marketing Packages – What is it?

Varia marketing packages allow you to sit back and relax, knowing that your listings are being advertised in all the right places online. Simply pick a budget, and our professionals will market your apartment across the internet.

How much does Marketing property Packages cost?

The cost of an effective VARIA campaign is based on your Marketing Budget.

  • You set a budget that limits the maximum amount that will be used for your campaign.
  • The amount is paid to the platforms we use such as Google and Facebook.
  • When searching visitors click on your ads.
  • When your Ad appears for a search query based on the keywords you are targeting, you are charged only if the user actually clicks through to your site. Thus the term Pay Per Click. (PPC)

You can split your marketing package among your different listings as long as you maintain a minimum of 100 shekels per property.

What we offer you - Property Marketing Services

A marketing package is an easy way to be sure your property is being marketed in all the best places. We promote listings across Facebook and Google networks to ensure your property will get the best possible exposure.

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Setting up and configuration of a Google and Facebook Ads

  • Diagnostic of the best keywords for you to target
  • Ongoing ‘Bid Management’ analysis to achieve maximum ROI
  • Creating Ad groups for your campaign to maximize your quality Score
  • Creating display advertising for display networks
  • Optimising your campaigns
Full quality service

No Lock-In Contract

We know our service yields excellent results and that once you start advertising with Varia, you’ll end up staying for the long-haul. However, we don’t lock-in contracts. You can cancel our service at any time.

Increase exposure for your property

Flexible ּMarketing Budget

Your monthly budget can be changed at your discretion with only one days’ notice, whether you want to increase or decrease it. You are, however, required to pay for all fees that have been incurred up to that time. We charge no fees for budget changes.

Property Marketing Packages Pricing

Simple, Flexible pricing options for every budget

Start up

Up to $200 per month

Campaign Management Fee

20%

Advanced

$200 - $400 per month

Campaign Management Fee

15%

Premium

$400-600 per month

Campaign Management Fee

10%

All marketing packages are for 1 month

We've got the answer

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Why should I pay for property marketing packages if I can advertise for free on your site?

It is worth noting that 90% of the payment is transferred to the tools we use to promote and market your apartment across the internet. The same promotion that will actually help expose your apartment to more relevant rental audiences. No problem, publishing the apartment for free, it should be taken into account that the apartment will only be exposed to the visitors of the VARIA website and thus can slow down the process of finding the tenant for your apartment.

Which digital channels do you use in your property marketing packages?

The main channels where we market your apartment online are Google search engine, social media such as Facebook and Instagram, email, and banner advertising on websites.

If I decide to use VARIA property marketing services, is the apartment also going to be published on VARIA website?

Initially, we will upload the apartment to the VARIA website. This will create a property page. With the help of the property page, we can start marketing online.

How much does a marketing package cost?

The cost of a marketing package depends on the budget you set. We take a small commision and the rest goes towards targeted ads. Pricing ranges from 10%-20% of the marketing budget. Its important to note that you can benefit from VARIA marketing services for free if you use VARIA Real Estate Services

Can i split my marketing package across different properties?

Yes, as long as you maintain a minimum 100 shekels per property.

How long does a marketing package last?

The duration of a marketing package is one month. You can always extend or cancel at anytime. However you will have to pay for costs that have already been spent.

On what platforms do you promote your property marketing packages?

We focus mainly on Facebook and google ads, however we may extend to different ad platforms such as taboola, instagram and more.